Listo para despegar: oneworld lanza su campaña global de marketing

oneworld® sobrevuela el cielo con su última campaña de marketing global, mientras sigue planeando por su 25.° aniversario.

La campaña, dirigida a los viajeros premium que viajan por negocios y placer, supone la primera iniciativa importante de la alianza en cinco años.

Con el objetivo de ampliar su alcance a nuevos públicos en todo el mundo, la última promoción de oneworld atraerá a más de 40 millones de viajeros hasta principios de diciembre, con nueva publicidad digital exterior en varios aeropuertos clave de todo el mundo, en los centros de conexiones de las aerolíneas asociadas.

Customers can catch the new campaign at London Heathrow, Los Angeles, and Sydney International Airport, alongside oneworld lounge locations, Amsterdam-Schiphol and Seoul’s Incheon Airport.

oneworld’s global marketing campaign assets celebrate the alliance’s landmark 25th anniversary, while highlighting the benefits of enrolling in member airline frequent flyer programmes.

As part of this investment, oneworld has also launched a new sonic identity alongside its campaign, becoming the first airline alliance to introduce a sound logo as part of its identity.

The new audio logo is a unique sound designed to identify the oneworld brand, becoming the acoustic equivalent of - and working alongside - the existing visual logo.

Created to capture the bright optimism of the oneworld brand, and aimed at evoking a world of opportunity, the new short, melodic sequence has been named ‘The Take-Off’, inspired by its ascending and descending notes which follow the journey of flight.

Bespokely designed for oneworld by award-winning London-based content marketing agency, SUNDAY, the audio identity was created using digital music composition software, with a mixture of digital and live instruments.

Maria McKinnon, Director of oneworld Global Brand and Marketing, said: “We are extremely excited to be launching our new marketing campaign, showcasing the best of oneworld during its 25th anniversary year.

“oneworld has always been an industry leader and innovator, so to be launching our new sonic identity - a first for airline alliances - is also an exciting chapter in our history.

“Our commitment has always been to provide customers with a seamless and superior travel experience, and we are confident our signature sonic will be a unifying sound that brings together people of different cultures, no matter what language they speak.”

Tom Coulson, Head of Video at SUNDAY, said: “The oneworld signature sonic is a short, melodic sound sequence that amplifies the bright optimism of the oneworld alliance. It shares the joyful, forward-looking world of opportunity oneworld offers members. We’re excited to hear it roll out across the globe.”

Customers will initially experience this sonic branding across a variety of digital marketing channels, in addition to a number of popular podcasts in both the UK and the US.

To learn more about oneworld and its member airlines, visit oneworld.com

ENDS

For media queries, please contact press@oneworld.com

About oneworld

oneworld brings together 13 world-class airlines – Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines, and more than 20 of their affiliates. Oman Air and Fiji Airways are set to join as the 14th and as the 15th member airline. oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Los titulares de tarjetas de élite (Emerald y Sapphire) disfrutan del acceso a salas VIP de aeropuertos y disponen de un límite adicional de equipaje. Los viajeros más regulares (Emerald) también pueden usar el paso rápido por las filas de seguridad en ciertos aeropuertos. Learn more about the oneworld Alliance at oneworld.com. Follow us on Facebook, Instagram, X and LinkedIn.